Levi Strauss brought the market know-how and Jacob Davis brought the copper rivet reinforcement. Together, they crafted an icon. RIVETED: THE HISTORY OF JEANS premieres Mon Feb 7 at 9/8c → pbs.org/wgbh/americanexperience/films/riveted-history-of-jeans | American Experience | PBS
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Levi Strauss brought the market know-how and Jacob Davis broug…
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