The Pepsi promotional campaign was meant to entice people to buy Pepsi in exchange for points that could be redeemed for prizes
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The Pepsi promotional campaign was meant to entice people to buy Pepsi in exchange for points that could be redeemed for prizes
A 21-year-old collected the 7 million Pepsi points needed to win the jet offered in Pepsi's commercial; but the soda maker refused to give him his prize
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“Beach Tweet” – Diet Pepsi Ad with Sofía Vergara & David Beckham Set against a lively, sunlit beach, the commercial shows Vergara enjoying her Diet Pepsi when a playful moment draws Beckham’s attention. The spot cleverly ties in the charm of celebrities with the rising influence of social media. Created by TBWAChiatDay Los Angeles and directed by McG, the film debuted in April 2011. It was part of a larger campaign that mixed humor, star power, and platforms like Twitter, carrying the tagline: “
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