Client asks: “How much does it cost?” Don’t send your price immediately. Don’t ask, “What’s your budget?” Do this instead. Before you give a number, understand what the client is actually trying to figure out. When someone asks for your price, their brain is not only asking, “How much?” It is also asking: “What exactly am I getting?” “Is this worth paying for?” “Will this solve my problem?” “Am I comparing this with other options?” If you throw a price at them too early, you can accidentally tur

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For those asking: yes, this was a real conversation I had. However, this is a re enactment of that conversation. I would never record a client or potential client.

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