Berkley Fishing on Reels

Next level finesse performance⏩ All new Berkley FORWARD is purpose built for the ultimate in casting performance, line control, sensitivity, & smoothness for maximum success with your favorite finesse techniques. A proprietary, thermally fused, longitudinal construction maintains the line’s integrity over time to deliver longer casts over conventional braid, and reduces fiber cross-over for higher sensitivity & an increased signal back to the angler. Forward’s smaller line diameters provide fast

The new Finisher delivers strike producing action on every cast whether you hover it, rip it, stroll it, or even jig it vertically. When fished with forward facing sonar, the angler can now react and present the Finisher as fast and precise as possible with a weight-forward design that allows for precision casts, fast drop-ins and a wide range of actions to draw the strike! Check out @mattstefanfishing catch one on it in some classic winter conditions🥶 #berkleyfishing #Finisher #yourfishourscie

Ever wonder how Berkley designs top of the line products that help you catch more fish? Learn more about the design process and what it took to create our Topwater line of bait from Berkley Pro and 2018 Toyota Bassmaster Angler of the Year Justin Lucas. Catch more fish using what the pros trust most. | Berkley Fishing

Fishing line is an integral part of successfully catching and landing bigger and better fish. Learn more about fishing line, how to use it to your advantage, and how to select the right line that will help you get more fish in the boat! Learn more about Berkley line at https://www.berkley-fishing.com/berkley-line-matters.html #BerkleyFishing #CatchMoreFish | Berkley Fishing

Next level finesse performance ⏩ All new Berkley FORWARD is purpose built for the ultimate in casting performance, line control, sensitivity, & smoothness for maximum success with your favorite finesse techniques. | Berkley Fishing

#BerkleyBaits Top Competitor lures 🏆🐟 Looking for a lure that consistently performs under competition pressure? The #PulseRealisticGoby was the standout choice at the recent Zander Pro competition! 🎣💥 Its ultra-realistic shape and lifelike colors made it the perfect mimic for goby and bullhead, attracting big perch, trout, and zander. The 7cm model excelled on a dropshot rig, while the 12cm version on a jighead was a game-changer for catching the most elusive predators. Make this bait your g

Take a quick look at the new and renewed Berkley lures coming to our stores in 2018! | My Lure Box

#BerkleyBaits Top Competitor lures 🏆🐟 Boost your catch rate with #BerkleyGulp Gel, as seen in the Zander Pro competition! 🐟🔥 Packed with over 30 years of scientific research, the new Gulp! Gel formula is proven to trigger bites like never before. Now available in a larger 80ml tube, it's easier than ever to apply to any lure—soft, hard, or metal. With a built-in lanyard attachment, you'll have quick access to your secret weapon on the boat or around your neck for instant reapplication. 🎯👊