23 Effective Newspaper Marketing Ideas
23 Effective Newspaper Marketing Ideas
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Newspaper Marketing: Best Trends, Challenges - John Brolly
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How do ads really work? In this week's Research Spotlight, HBS Visiting Professor Andrei Shleifer and coauthors found that ads trigger memories of past experiences, shape buying habits, and influence demand across similar products. Read more of their research here: https://www.nber.org/papers/w34387 #HBSResearch #ResearchSpotlight #ResearchPowersProgress | Harvard Business School
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