Intelligent speed assistance (ISA) could be instrumental in promoting safer speeds and a safer roadway system. But what is this technology, and why is it needed? IIHS's Jessica Cicchino has the answers. IIHS and Road To Zero recently issued new recommendations for vehicle-based technologies that can help curb speeding-related crashes and fatalities. Read more: https://go.iihs.org/news-ISA-needed | Insurance Institute for Highway Safety