Engagement works only when it feels natural! 💡🦋 At The Big Leap Bengaluru, presented by Brand Equity and CleverTap, the 3I revolution explored how brands can engage smarter, immersively, and inconspicuously. Sabyasachi Chakraborty, Head of Ecommerce, Vishal Mega Mart, highlighted that without engagement, no one comes to your platform, but it has to feel subtle and free. 🛒📈 The session proved that respecting customer choice while engaging strategically drives real impact. ✨🎯 #TheBigLeap #Cus