Scale Your Story Branding & Marketing on Instagram: "Amazon’s 2022 Super Bowl LVI ad, “Mind Reader,” which cost $26 million for a 90-second spot featuring Scarlett Johansson and Colin Jost. The ad humorously showcased Alexa’s capabilities, becoming one of the most expensive Super Bowl commercials ever. Amazon’s high ad spend, including $21 billion globally in 2024, reflects its aggressive marketing push, though it cut U.S. ad spending by $700 million that year. Follow @@moneyciety for more like