How did a low-production ad from Kanye West directing viewers to a site selling antisemitic merchandise dupe broadcasters and media buyers? Experts say the incident exposes critical failures in ad vetting and industry self-regulation.

Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

Controversial rapper Kanye West, who goes by “Ye,” reportedly fooled advertisers by buying “weird” TV ads that showed him in a dental chair, directing viewers to his website, yeezy.com. During the Super Bowl,