Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as ...
Apple aimed to foster empathy and connection through its heartfelt holiday campaign, "Fuzzy Feelings," released globally just before Thanksgiving. See more ...
Orange, France's leading telecommunications provider, gained strong attribution in the media after creating a CSR brief to tackle the prejudices against women's football.
The world’s best companies and campaigns for creativity, according to the WARC Creative 100. The top 10 campaigns include five campaigns focused on sport: Orange promoted WoMen’s Football, Coors Light ...
Looks at how ingredient strategies should pivot to overcome growing global population, nutrition gaps and conventional agribusiness models relying on a few widely produced crops. While health and ...
Hours after the US president announced 25% tariffs on products coming from Mexico and Canada, his commerce secretary was already suggesting there would “probably” be a deal to reduce them – it’s a ...
Many Canadians report that they are buying fewer American products and avoiding US-owned stores and restaurants in protest at the threat of US tariffs and annexation, but entertainment brands appear ...
Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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