The art of self-reliance: reshaping storytelling in the AI era
Communications veteran and author Maha Abouelenein discusses the untapped potential of the Middle East, the future of ...
SXSW 2025: The last rodeo in Austin Convention Center (for now)
The Drum sits down with Peter Lewis, SXSW’s chief partnerships officer, at the Austin Convention Center, which closes on ...
Omnicom’s Troy Ruhanen: ‘We won’t be backing away from creative agency brands’
The Omnicom Advertising Group boss opens up on the future of its ad agencies and why ‘sibling rivalry’ will be healthy for ...
What Walgreens’ decline teaches us about the power and peril of marketing
For retailers and marketers alike, Walgreens is a cautionary tale, but also a playbook on how brands must evolve to survive.
Ad of the Day: Ferrari ambassador Lewis Hamilton receives Italian welcome in Peroni spot
The work by McCann London marks the second year of a partnership between Peroni Nastro Azzurro 0.0% and Ferrari.
Marcel Paris on breaking barriers in women’s football for Orange
Ad agency Marcel Paris created the Orange ‘WoMen’s Football’ ad, which has become the second most awarded campaign in the ...
Want to fix agencies? Simply replace most millennials with Gen Z
Creative freelancer Paul Burke believes he knows who's holding back the ad industry. Handily, the solution is within sight.
Get your influencer content the attention it deserves with paid social
Why leave it to chance which eyes your UGC reaches? Erin Lavella of 160over90 explains why mixing organic and paid approaches ...
Visit Austin’s marketing challenge: how city is pivoting amid Convention Center closure
Tiffany Kerr, chief marketing officer of Visit Austin, says that, despite having just a month’s notice, the closure of the Convention Center for a $1.9bn redevelopment is a chance to redefine the city ...
Can AI land you a job before you even apply? Indeed thinks so
The Drum catches up with Jennifer Warren, global vice-president of brand marketing and creative, at SXSW to hear how AI is taking the guesswork out of job hunting.
How GoDaddy created most talked-about ad of Super Bowl – by thinking like a B2C brand
The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.
R/GA leaders on new era under private equity and why time had come to exit IPG
In an exclusive first interview since its return to independence, the agency’s leadership team sits down with The Drum to ...