Visit Austin’s marketing challenge: how city is pivoting amid Convention Center closure
Tiffany Kerr, chief marketing officer of Visit Austin, says that, despite having just a month’s notice, the closure of the Convention Center for a $1.9bn redevelopment is a chance to redefine the city ...
Ad of the Day: Ferrari ambassador Lewis Hamilton receives Italian welcome in Peroni spot
The work by McCann London marks the second year of a partnership between Peroni Nastro Azzurro 0.0% and Ferrari.
Can AI land you a job before you even apply? Indeed thinks so
The Drum catches up with Jennifer Warren, global vice-president of brand marketing and creative, at SXSW to hear how AI is taking the guesswork out of job hunting.
Marcel Paris on breaking barriers in women’s football for Orange
Ad agency Marcel Paris created the Orange ‘WoMen’s Football’ ad, which has become the second most awarded campaign in the ...
We revived the Ford Capri – here’s how to channel nostalgia in ads
Wieden+Kennedy London helped Ford revive a classic car in the electric format with a vintage-inspired ad campaign. Michael ...
How GoDaddy created most talked-about ad of Super Bowl – by thinking like a B2C brand
The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.
Want to fix agencies? Simply replace most millennials with Gen Z
Creative freelancer Paul Burke believes he knows who's holding back the ad industry. Handily, the solution is within sight.
Get your influencer content the attention it deserves with paid social
Why leave it to chance which eyes your UGC reaches? Erin Lavella of 160over90 explains why mixing organic and paid approaches ...
What Walgreens’ decline teaches us about the power and peril of marketing
For retailers and marketers alike, Walgreens is a cautionary tale, but also a playbook on how brands must evolve to survive.
R/GA leaders on new era under private equity and why time had come to exit IPG
In an exclusive first interview since its return to independence, the agency’s leadership team sits down with The Drum to ...
Inside Paramount+’s SXSW strategy: can an installation help win the streaming wars?
The Drum catches up with SVP of marketing Michelle Garcia at the Paramount Lodge at SXSW to hear how the streamer is working ...
Streamlining retail media risks erasing what makes it so special
The retail media landscape is being standardized. Ben Foulkes at Epsilon warns some of its power may disappear in the process ...