Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for ...

Ruder Finn has reshaped its India leadership at a time when integrated marketing firms are being pushed to prove both scale ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Following Omnicom’s acquisition of IPG, which created the world’s largest ad holding company, the industry watched as the ...

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, ...

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...