The physiological and psychological effects of caffeine are well-studied. Caffeine activates the sympathetic nervous system ...

Budweiser, Corona and Michelob Ultra are all jostling for the top spot: who emerges as the world’s most valuable beer brand?

Innovation in the beverage industry moves fast. Brands, manufacturers, marketers and R&D experts need to stay on top of today ...

PepsiCo had previously dabbled its feet in the gut health soda category with Soulboost in 2021, but ditched the brand after ...

The Portman Group, the alcohol industry’s self-regulator in the UK, wants to help brands deliver responsible sampling and ...

Launched this week, a new campaign puts pressure on the UK government to introduce a new law on human rights and ...

The story is one of rising from the ashes. Seth Goldman founded Honest Tea in the 90s; sold it to Coca-Cola, then saw the brand ditched by the beverage giant during a pandemic reshuffle. But rather ...

Younger generations are turning their backs on hot drinks and instead looking to cold creations. The global RTD tea and coffee market was estimated at a cool $103bn in 2022, with a CAGR of 6.2% ...