Gen Z is burning out on gamified brand experiences, and marketers should shift to untracked and emotionally resonant ...

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See Huggies’ cute spot with Giannis Antetokounmpo and his daughter and a new punctuation mark to fight AI writing.

From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront ...

Advertisers, internet giants and ad tech companies are at the NewFronts digital ad sales conference, but at a time when ...

AlmapBBDO’s emotional film illustrates how a woman’s plans change with the failure of each attempt to become pregnant.

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

CEO Britton Upham and Chief Creative Officer Tim Roan discuss the Good Job Trophy and why the industry needs more camaraderie ...

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Live sports, addressability, and engagement are reshaping the TV upfronts. There is a smarter, more flexible way to plan and buy in a fragmented media world.