Paramount Global is removing the Showtime name from the top tier of its streaming service, Paramount+.

Amid screwing up its South Park deal and selling out its journalists, Paramount is abandoning the clunky “Paramount+ with SHOWTIME” moniker from its ad-free premium tier. Announced on its support page,

The Paramount Plus Premium tier will still feature Showtime programming, but it won’t feature the TV network’s name. ” Paramount Plus with Showtime ” has always been one of the more awkward bits of branding to come out of the streaming era, but soon subscribers will know the tier by another name.