The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

Millions of people have viewed clips of a couple appearing to duck for cover after they were featured cuddling on the big screen at a Coldplay concert, prompting lead singer Chris Martin to speculate that they may be having an affair.

At a recent Coldplay concert in Boston, Chris Martin invited an Indian couple onstage after spotting their sign requesting to sing 'Magic' with him, creating a heartwarming moment.