While Astronomer lost their CEO and HR exec amid the Coldplay viral scandal, its marketing team has picked up the slack with a new ad starring Gwyneth Paltrow.

They’re calling it the best crisis marketing anyone’s ever seen. Astronomer has hired none other than Gwyneth Paltrow to handle the fallout from the Coldplay kiss cam cheating scandal, in which its CEO,

Astronomer, the New York data tech firm caught up in the Coldplay concert "kiss‑cam scandal," has hired actress Gwyneth Paltrow for a lighthearted marketing video which capitalizes on the attention driven by two executives caught canoodling at the gig.

Last Wednesday, while at the Coldplay concert in Boston, Byron and Kristin Cabot, a top HR executive at Astronomer, were caught canoodling on the big screen.

Now, social media has been amplifying a couple of different 'statements' issued by Byron's wife, Megan Kerrigan Byron, about how she's going to leave him, how she's "not crying for clowns" and is getting ready to cash in on the divorce.

Astronomer's Kristin Cabot faced backlash over a kiss cam moment with Andy Byron, raising questions about her relationship and marriage history