AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Ever wanted to eat your popcorn directly out of Galactus’ head? Well, if you plan on seeing The Fantastic Four: First Steps in theaters, you’ll be able to do just that. The Galactus popcorn bucket for ...

Franklin Richards is not just any child. In the Marvel comics, he is arguably one of the most powerful beings.

Fantastic Four popcorn bucket is here and it is a giant Galactus head. Marvel is claiming to be the universe's biggest ...

With Superman's runtime officially revealed, director James Gunn has responded to a question about Warner Bros. supposedly demanding at least 20 minutes worth of ...