The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals overall, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

I search for deals for a living and these are the best Amazon Prime Day deals I can find, as you can still save over 90% before the event's end.

Amazon Prime Day 2025 is an extended four-day event this year, lasting from July 8 to July 11.This year, the available TV deals include many brand-new 2025 models that recently hit the shelves.The most incredible bargain (so far) is a 65-inch Panasonic OLED TV on sale for under $1,