They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

Signal's president, Meredith Whittaker, has criticized WhatsApp's introduction of ads and AI features, reaffirming Signal's dedication to user privacy ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

WhatsApp has introduced adverts alongside messages. Meta, the company that owns WhatsApp, announced the introduction of in-app ads through the “Updates” Tab, which displays statuses and channels. Ads ...

Messaging app WhatsApp has introduced adverts for the first time, a departure from the anti-ad ethos it had when first set up ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Meta emphasised that private messages, calls, and group chats will remain ad-free, preserving the core messaging experience. ...

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...