The Pop-Tarts Bowl was held on Saturday as its history of wackiness and going off the rails continued in a close matchup ...

Dubbed the People's National Championship, the college football game has become a viral sensation thanks to its toaster pastries Julio Aguilar/Getty The Pop-Tarts Bowl has become a viral sensation ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

In 2025, fans can watch two teams of three flavors live on TikTok during the game between Georgia Tech and BYU before one of them is sacrificed to the winning team on Dec. 27 Viewers had the chance to ...

Georgia Tech or BYU? Team Sprinkles or Team Swirls? Two questions that we will get definitive answers to in four days, when ABC and Pop-Tarts unleash the 2025 Pop-Tarts Bowl. By the time the whistle ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

The Pop-Tarts Bowl has been exactly what these games should be about. The brand sponsor is crushing it, putting on a sports marketing clinic. Now, this has become among the most fun of the non-playoff ...

With only a little more than three weeks to go until the annual collision between college football and sacrificial toaster pastries, Pop-Tarts is rolling out the rosters for Team Sprinkles and Team ...

Remember how groundbreaking it was for the 2024 Pop-Tarts Bowl to have not one, not two, but three edible mascots? Game day will reach next-level intensity at the 2025 Pop-Tarts Bowl. This year, six ...

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop ...