Snack and Beverage Innovation Continues to Fuel Growth at Wide-Moat PepsiCo
Despite its close relationships with brick-and-mortar retailers, PepsiCo has invested in omnichannel capabilities and a digitally enhanced supply chain that positions the firm for growth even as ...
Britney, Beyoncé and Pink’s Pepsi commercial could have been Super Bowl ad gold — only it never actually aired in the U.S.
Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...
Time Out1d
Time Out and Pepsi MAX put Top Eats on the map
Pepsi MAX will collaborate on a content partnership with Time Out throughout 2025 with a focus on the best places to eat in ...
Chester Cheetah Will Work With the Kool Aid Man, For a Price: How to Squeeze Ad Icons Into a Single Super Bowl Spot
Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, ...
Marketing Dive1d
As Super Bowl’s cultural cachet grows, brands look beyond in-game ads
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...
PepsiCo sounds alarm on major change in consumer behavior
PepsiCo (PEP) , which owns popular food and drink brands such as Pepsi, Lay’s, Gatorade, Tostitos, and many others, recently ...
Thinking of boycotting American goods? You might hurt Canadian workers
For many, the idea is to support domestic products – but in some cases, boycotting American brands could actually hurt ...
PepsiCo bets big on smaller portion sizes as sales dip
Pepsi is hoping that by going smaller with some of its snack and drink offerings it will see bigger sales. The company is ...
PepsiCo Adding Healthier Snacks as Consumers Shun Salt and Fat
Rising consumer demand for fewer empty calories is pushing the snack and beverage giant to offer options with less sodium, ...
PepsiCo may look to add more healthy snack products amid organic sales challenges
As expected, PepsiCo ( PEP) saw business disruptions across certain markets due to international conflicts and geopolitical ...
PepsiCo Remains Very Well Positioned Despite Near-Term Headwinds: Goldman Sachs
Goldman Sachs analyst Bonnie Herzog reiterated a Buy rating on the shares of PepsiCo with a price forecast of $189.00.
Pepsi gets Becky G to raise Baja Blast awareness in Mountain Dew Super Bowl commercial
PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...