The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...