Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s YouTube ...

Aubrey Plaza stepped out on the red carpet for the first time since her late husband Jeff Baena’s death for a screening of her new movie “Honey Don’t!” at the Cannes Film Festival on May 23.

Sarah Silverman is going public for the first time with the shocking story her father told her about her only brother's death ...

Two months after rumors surfaced she gave birth to her second child, the Oscar winner detailed the impact her role as mom has ...

Fans were just settling into their seats to watch Nicole Kidman’s new film ... a 30-second ad that plays before almost every film at AMC theaters. Since it first appeared four years ago ...

From the moment Nicole Kidman lowered her hood and entered that empty AMC theater in her now world-famous ad, fans have been in awe of her impeccable fashion sense. Let’s be real, that glittery ...