Conspiracists suggested that the league changed their mind about who they wanted in the Super Bowl after Chiefs tight end Travis Kelce started dating pop superstar Taylor Swift. Defenders of the ...

Tahj Williams became the first local artist to create the Super Bowl logo ahead of the 2025 championship game. Here's what to know about her design.

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

NORTH TEXAS — The 100th annual East-West Shrine Bowl kicks off Thursday at AT&T Stadium. The annual meeting of some of the best college football players in the country gives them the opportunity to ...

Many football fans will tune in this weekend to see if the infamous Super Bowl logo conspiracy theory reigns true. The Super Bowl logo conspiracy theory proposes that the colors in the logo ...

∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field sponsorship advertisements during regular-season games.

The home of the Texas Tech football team has undergone a major facelift recently with the opening of the Jones AT&T Stadium south end zone building and the Womble Football Center. A name change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Wednesday's National Signing Day had little resemblance to what used to be a marquee day in college football's offseason calendar. With the commitment of top-50 offensive tackle Ty Haywood to ...

The 2021-22 college football coaching carousel was a blockbuster event headlined by landscape-shifting moves by some of the biggest brands in the sport. It wasn't just that programs like Florida ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The SEC once again dominated the college football recruiting cycle. The Texas Longhorns, Georgia Bulldogs and Alabama Crimson Tide topped the class of 2025 team rankings. In fact, seven of the top ...