Automotive firms are stepping up efforts against counterfeit vehicle parts and teamed up with the Intellectual Property ...

Despite the sharp drop in gasoline car prices, they are still struggling to attract customers, while the strong growth of ...

Harley-Davidson has announced its festive season plans which will include Festive Open House events across dealers in the UK, ...

This step-by-step project on motorcycle winterizing guarantees your bike will be ready to ride when warm weather arrives.

As hyperbolic as that may sound, this particular two-wheeler previewed a model that created a whole category of bikes.

With its backing from Transsion Holdings and a range of models to choose from, REVOO is well-positioned to capture a ...

Jacob Berry, host of the Dealership Fixit Podcast, sat down with marketing strategist Brent Wees to talk about how dealers ...

A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic ...

“Polaris and Indian Motorcycle both stand to benefit from this deal…” said Polaris Chief Executive Officer Mike Speetzen following the announcement that Polaris had sold a major portion of its stake ...

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Sherco United States (Sherco U.S.), based in Jonesboro, Arkansas, is the new and exclusive distributor of Sherco motorcycles, parts, gear and accessories across the United States and associated ...

Sherco Racing Factory has announce the appointment of Sherco United States (Sherco US), as the new and exclusive distributor of Sherco motorcycles, parts, gear, and accessories across the United ...