Raymond Hall/GC Images) Forget endless squats and lunges. Skims, the influential shapewear label spearheaded by Kim ...

Setting the bar sky-high with her marketing moves, Kim Kardashian saved the day as “Fairy Butt Mother” in a quirky video ad ...

In a new video campaign for SKIMS’ latest shapewear innovation, called the Ultimate Butt Bodysuit, Kardashian adopts the persona of the “Fairy Butt Mother” while visiting a young woman lamenting her ...

Like a push-up bra for your rump, the shapewear offerings promise to make your curves look “bigger, rounder, perkier.” ...

After being teased about them last fall, the Powerbeats Pro 2 are finally here, and they should be your next workout ...

The Apple-owned tech giant has unveiled the Powerbeats Pro 2, which it describes as the 'ultimate fitness earphones'.

Khloe Kardashian, who shares kids True and Tatum with ex Tristan Thompson, exclusively tells E! News which Kardashian-Jenner ...

The highest-paid influencers on Instagram earn millions per sponsored post, leveraging massive followings to drive brand ...

IT turns out there’s more to your bum than meets the eye – and we’re not just talking about those backsides hitting the ...

The Good American co-founder further revealed that her 69-year-old mother continuously asks her to wear swimwear ...

Kim Kardashian opens up about feeling unprepared for managing her daughter North's career, admitting she's not ready to take on the role of a momager while balancing her own responsibilities.

Kanye West reveals how an incident with his son Saint, 9, inspired title of upcoming album Bully. Read on to know the details.