Every time we do a Google search, we don't necessarily think about the environmental impact it can have. A significant amount ...

Generative AI models like GPT-4 and Gemini are powerful—but are they sustainable? Discover how their energy, water, and carbon impacts add up, and what can be done to green the AI boom.

Key Takeaways Data centers powering AI models require massive electricity and water.Unlike Bitcoin, AI’s energy use is ...

Our research suggests that “AI visibility” for the travel industry on Google has quadrupled over the last six months.

It might seem ethereal, but everything we do on the internet has a tangible effect in the real world. Here's how to cut your ...

AI systems like ChatGPT consume huge amounts of power and water, but a lack of transparency means we don’t know exactly how ...

As is the norm with AI upgrades, Google doesn’t talk about energy use or what these models have been trained on, but it has ...

A new analysis of AI hardware being produced and how it is being used attempts to estimate the vast amount of electricity ...

Generative AI may seem effortless to users, but behind the scenes it consumes vast amounts of energy and water—prompting a ...

It is up to us—as a society and as individual leaders—to ensure that AI serves humanity, not the other way around.

Verizon has implemented Google’s Gemini AI to support its customer service teams. Trained on roughly 15,000 internal ...