Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

CLEVELAND, Ohio – The crack of a can and that fizzy first sip that makes your mouth swoon. Diet Coke is having a moment. And Gen Z is calling the experience a “fridge cigarette,” comparing the hit of ...

If you’ve spent any time on TikTok lately, you know the internet is practically frothing over Target’s soon-to-launch Diet Coke apparel and accessories collection. The gray fleece hoodie featuring a ...

The beverage company is looking for an edge while it fights a variety of headwinds. Coca-Cola faces a challenging market but reports strong growth and earnings. A popular Coke flavor returns ...

Coca-Cola’s latest holiday ad, launched on November 5, 2025, was a grand experiment in the use of artificial intelligence for creative visual generation. Despite the involvement of a hundred-strong ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too. By Steven Zeitchik Senior Editor, Technology and Politics This year’s ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...