In marketing, storytelling is a powerful tool that helps brands stand out in an oversaturated digital landscape. It turns ...

Coca-Cola is standing by its diversity, equity and inclusion (DEI) initiatives even as rival PepsiCo moves to scale back its ...

Coca-Cola revealed that the company produced 3.3 million tons of plastic packaging annually. Coca-Cola opens state-of-the-art ...

PepsiCo confirmed Friday that it’s ending some of its diversity, equity and inclusion initiatives, even as rival Coca-Cola voiced support for its own inclusion efforts. In a memo sent to employees, ...

The early marketing approach from Coca-Cola for the new product has a digital and experiential focus aimed at Generation Z, ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...

The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water ...

Formerly known as the “dad shoe” brand, New Balance also made inroads with Gen Z by partnering with Jack Harlow for a pink shoe and adding sprinters Sydney McLaughlin-Levrone and Gabby Thomas to its ...