Coca-Cola has launched its Chinese New Year campaign in collaboration with WPP Open X, led by Ogilvy Shanghai and supported ...

The key will be to ensure the new retail experiences are better and more efficient without inadvertently bungling the ...

“We’re proud to continue building basketball culture and fandom with the San Antonio Spurs through this collaboration.

Cola's glass bottle design so instantly recognisable? How did the design come about, and why has it done so well? We explore ...

AI promised efficiency, delivered backlash, and reshaped creativity, media and jobs. As 2030 nears, advertising faces a ...

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

What is the price of the ‘human touch’ in creativity? Brands are deciding whether to choose ‘real’ or artificially generated ...

We look at how this decade marks a tech shift as AI moves from experiment to core system, automating routine work while ...

Uber Advertising is partnering with select brands to co-create exclusive Journey Takeovers — digital experiences that transform routine trips into immersive s ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

System! has named its top brands of 2025, tweaking what amounts to its algorithm to show how strongly each ad performed ...

Luxury fitness brand Equinox has unveiled a cryptic new campaign created in collaboration with agency Angry Gods, challenging ...