Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

The release of a new iPhone is always highly anticipated. This year’s models bring Apple Intelligence, better cameras, a new Camera Control and, most importantly, longer battery life. The iPhone 16 Pro and iPhone 16 Pro Max have larger displays, thinner bezels, an advanced A18 Pro chip and improved thermal management.

Those who ordered an iPhone 16 series phone, Apple Watch 10, or AirPods 4 as quickly as possible last week will begin receiving them today.

The iPhone 16 Pro model features a 6.3-inch screen with the Pro Max display going up to 6.9 inches, the largest ever on an iPhone. I have the 6.9-inch 'Desert Titanium' shade of iPhone 16 Pro Max. There is a new action button and Capture Control button too.

The $999 iPhone 16 Pro and $1,199 iPhone 16 Pro Max have everything we've come to expect in a year-over-year upgrade. They lack Apple Intelligence at launch but make up for it in other ways.

For once, you don’t have to wait a year to get the best new features from the iPhone 16 Pro. The iPhone 16 offers all the ones you will appreciate most, and for $200 less.

Both the new iPhone 16 range and the Apple Watch Series 10 have been described as merely incremental updates, but in practice there is such a lot more to them, even before Apple Intelligence arrives.