Anthony Edwards and Adidas will launch the Adidas AE 1 as football cleats, coming next summer as part of their newest ...

The Swoosh's best challenger to the Samba and other premium lifestyle sneakers is now a better bargain than ever.

Bikkembergs aims for revitalization and expansion, leveraging football trends and a sneaker collaboration with Gosha Rubchinskiy to target a younger audience.

The CEO of Fanatics sat down with Boardroom’s Rich Kleiman to discuss the evolution of the sports merchandise company including big brand and league partnership deals, how failures have changed the ...

In a celebration of Wimbledon heritage and iconic sportswear, adidas unveils The London Originals Collection ahead of the ...

Adidas teams up with the creative minds behind Paper Monday to spotlight the past, present, and future of Black creativity in ...

Adidas launched its "You Got This" campaign featuring Lionel Messi and Patrick Mahomes in a playful treadmill challenge. The campaign, which launched June 12, 2025, emphasizes the power of support and ...

Between 2019 and 2023, Adidas was the only major sports brand to see a drop in global market share. As big running brands ...

In addition to her work on the Adios sneaker, Grace Wales Bonner has also played a pivotal role in bringing other Adidas ...

The Amazfit Helio Strap HYROX Edition is purpose-built for elite athletes who compete at the pinnacle of fitness—the HYROX ...

Designer Charles Jeffrey presents the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.

British Jamaican designer MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection. Find out more ...