AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

Get ready to see more advertisements before films at AMC Movie Theatres. Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...