The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Investing.com -- AMC Entertainment (NYSE: AMC) Holdings Inc., the largest US theater chain, has decided to increase the number of advertisements shown in its theaters before each movie, according to ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the ...

That’s what AMC Theatres is betting ... Adding another lower-priced day to the mix could help drive attendance, increase concession sales and expose audiences to trailers for new films, he ...

AMC Theatres, the largest theater chain in the ... Nevertheless, the ongoing tariff wars are expected to increase inflation, raise prices on all manner of goods and perhaps tighten many wallets.