We come to this place…for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But ...

In 2019, AMC slammed the company’s proposal to increase the number of commercials, saying it feared that “U.S. moviegoers would react quite negatively to the concept.” ...

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

In 2019, AMC slammed the company’s proposal to increase the number of commercials, arguing that it feared that “U.S. moviegoers would react quite negatively to the concept.” ...

This 2025 box office is already nearing $4 billion, an 18 percent increase over the same period last year. AMC hopes the added ad revenue will help keep ticket prices steady and support long-term ...

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future. Starting on July 1, the movie theater chain will join its major competitors in running a ...

AMC Entertainment reached an agreement with creditors to reduce debt and receive new financing, a move that comes as the movie theater operator has struggled to find footing post-pandemic.

In 2022, NCM said their advertising network reached more than 20,600 screens across the country after striking a deal with Spotlight Cinema Networks — another ad network. Under the new deal, AMC will ...