AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the ...

The movie theater ... who can join the AMC Stubs Insider program for free. AMC already offers discounts to Stubs loyalty members on Tuesdays and hopes that foot traffic will increase on Wednesdays ...