Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

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Queen by Midnight feels overstuffed, yet there's a diamond in the rough if you're willing to look for it. Why you can trust ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

President Donald Trump’s new steel and aluminum tariff hikes take effect while trade negotiations with foreign countries ...

Still, as eccentric as Cruise can be, he’s doing things in the world of filmmaking that are becoming more rare: the stunt ...

The Bitcoin price in USD isn’t simply a number that sits on a chart. It is an engine that may drive the future of broader ...

The theater chain announced on May 12 that it will be offering 50% off movie tickets every Wednesday starting July 9 for ...

It’s about to get a whole lot cheaper to see movies in the middle of the week. AMC Theatres is slashing ticket prices in half ...