Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Milan, June 3, 2025 – According to data released by Auditel, the Italian TV JIC, and analysed by Nielsen, a global leader in audience measurement, data, and analytics, on average, over 8 million ...

Nielsen and VIZIO’s Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

Marketers today have access to various sophisticated tools to segment audiences based on intricate behaviors and interests, aiming for sharper focus on audiences. Yet, even with this drive for ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...