U.S. advertising employment started the year with a small gain of 300 jobs in January; Omnicom’s U.S. employment fell by 11% in 2024.

After showing up with a national in-game commercial last year, e.l.f. is running a livestream throughout the Super Bowl and ...

Rae then takes a literal million steps to reach the tax preparer’s office, which ends up being closed. She then awakes from ...

Dressed as a boxer, he then takes a victory lap with his supporters. “Pfizer is fighting for 8 cancer breakthroughs by 2030,” ...

The idea is that everyday people can transform by using Bosch products—Banderas and “Macho Man” are the embodiment of those more powerful versions. Bosch and Droga5 obtained the rights to use Savage’s ...

Among the notable campaigns for Feb. 7: more Super Bowl spots along with new campaigns for Bayer, Johnnie Walker, On and PETA ...

Danone’s digital-first Super Bowl approach helps brands like Oikos and STōK Cold Brew Coffee tap into health and viewing ...

Holland America, a cruise line owned by Carnival Corp., is airing a regional Super Bowl commercial that is chock-full of ...

Aubrey Plaza, Michael Shannon and Bad Bunny snack on Ritz crackers at a club for salty people in the cracker brand’s first Super Bowl commercial.

The Dick Clark Productions executive producer writes about creating campaigns that allow influencers to shine.

The media personality and serial entrepreneur shares her thoughts on building a business by first connecting with audiences rather than targeting them.

Bluesky isn’t just another social channel; it’s a blank canvas for marketers ready to push boundaries. Don’t approach it with ...