The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

LeBron James recently opened up about his son's journey on Travis and Jason Kelce's "New Heights" podcast, offering rare insight into the pressure facing the NBA's most scrutinized rookie.

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with ...

Maverick Carter, LeBron James' business manager, is reportedly part of a group looking to form a league that will rival the ...

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

While LeBron James is still on the court for the Lakers, his business manager Maverick Carter is involved with a new ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...