Sonny Vaccaro gave credit to Peter Moore for changing the sneaker industry by designing the first Air Jordan shoes.

GQ has declared 2025 the year of ‘Speedo summer, ’ while retailers are pushing short-shorts as the halfway house for men ready to dip their toes (or thighs) in the trend. ‘They’re designed to be ...

U.S. track and field superstar Noah Lyles has once again expressed his frustration over Adidas not giving him a signature ...

Sunday brought even more action in Treviso, Italy, as the 18th annual adidas Eurocamp continued into its second day. Campers ...

Just over a week before he returns to St James' Park, Sam Fender has been seen filming at a famous bar in Newcastle ...

Stefon Diggs and Cardi B are now Instagram official. Stefon Diggs, a New England Patriots wide receiver, has a $60 million ...

With Suhana joining the brand, adidas India continues to redefine what it means to be iconic rooted in legacy, inspired by the present, and driven by the voices of tomorrow.

The 2024/25 season is done and dusted, so when will clubs be able to buy and sell players in the summer transfer window?

adidas India has announced actor Suhana Khan as the new face of the brand. The partnership aims to spotlight the company’s Originals line, particularly its classic Superstar sneaker franchise, and ...

adidas India announces Suhana Khan as the newest face of the brand. The announcement featuring Suhana highlights Adidas ...

The second edition of our Champions Innovate programme once again brought UEFA, its partners and start-up companies together ...

Windsor police are looking for a male suspect after they say another man was stabbed and robbed in an alleyway near the ...