British advertising group M&C Saatchi forecast profitable growth in 2026 on Monday, supported by new client wins and cost savings, sending its shares up more than 6% in early trade.

Take a look back at some of the favourite drinks enjoyed by South Africans that have discontinued over the years.

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Why Diljit Dosanjh’s influence extends far beyond music and cinema, shaping modern brand storytelling through credibility, cultural fluency and a deep connection with Gen Z audiences ...

The latest collaboration between adidas Originals and Coca-Cola serves as a high-octane reminder of the “logo-mania” era, ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Coca-Cola is facing growing criticism after releasing a Christmas advertisement created with artificial intelligence. The ad, intended to celebrate the holiday season, quickly drew backlash from ...

The Coca-Cola Christmas truck is en route to Cardiff as the fizzy drink company finally confirms the Welsh date and location. The Christmas Truck Tour will be parking up in Cardiff on Sunday, December ...

This is how David Lynch looked at America. As well as ten feature films, three seasons of Twin Peaks, an assortment of ...

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From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture. At its first advertiser summit in Mumbai, the social media platform ...