Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...

The latest collaboration between adidas Originals and Coca-Cola serves as a high-octane reminder of the “logo-mania” era, ...

Before today’s endless wall of energy drinks and zero-sugar seltzers, soda fountains and grocery stores were packed with unique soft drinks that defined childhood for Baby Boomers. Many of these sodas ...

Baby boomers grew up in a golden age of drinks where local bottling plants and bold experiments ruled the shelves. Some of these beverages were world-famous while others faded into the sunset as ...

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