Electronic Arts is charting out a bold new frontier in making players’ lives a little bit worse: in-game advertisements. In an interview with The Game Business, VP of advertising and sponsorship ...

The Big Ten appears to be in no hurry to change its status as the only major conference that doesn’t require its schools to ...

Storyboard design by Chinese storyboard artist and animation director Grey Rui Han helps propel China's visual storytelling industry toward high-end global markets. [Photo provided to ...

An EA advertising executive shared insights on the company's strategy to broaden its in-game advertising efforts and establish a consistent framework for the entire gaming industry.

Project, a community-driven initiative focused on creating a standards-based open ecosystem for next-generation architectures and frameworks based on DPU/IPU-Like (Data Processing ...

Moonbase Y, in development at August Interactive, is a cooperative online game that puts players 13 and older in charge of ...

Publisher Saber Interactive and developer UNIGINE have announced Rideshare “Stimulator” for PlayStation 5, Xbox Series, and PC (Steam). A release date was not announced.

For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

Scientific Games is looking to enhance the Iowa Lottery’s Scratch Game offering through a new portfolio management agreement ...

Watch the Satisfactory: The Board Game announcement trailer as the first-person open-world factory-building game is set to be ...

On the face of it, standardization and improvement may be viewed as extreme opposites. We look at the benefits of standardization. Some standardization benefits are specific to lean. Breaking down ...

Earlier this month, Annapurna Interactive lost the entirety of its staff after all 25 members collectively resigned and walked out. The news came as a shock to some, as Annapurna has published a ...