Over the past five races, LaJoie has been taking in NASCAR Cup Series events from a very different seat, watching on as an ...

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast of a ...

All the information you need to get ready for the Great American Getaway 400 NASCAR Cup Series race, Sunday at Pocono Raceway ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast on June 1.