Among the four open entries will be the No. 01 Rick Ware Racing Ford with Corey LaJoie behind the wheel. He is making his ...

If you’ve got a stack of streaming subscriptions that are available on Prime Video, we highly recommend migrating those ...

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast of a ...

All the information you need to get ready for the Great American Getaway 400 NASCAR Cup Series race, Sunday at Pocono Raceway ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast on June 1.

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...