Super Bowl LX will be played on February 8, 2026. As usual, the advertising during the game will be in the spotlight as ...

Advertiser excitement is in full swing as Super Bowl LX approaches on Feb. 8, 2026. NBCUniversal confirmed in September that all commercial inventory for the big game is sold out, with the broadcaster ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

FIFA announced that players at the 2026 World Cup will receive three-minute hydration breaks in each half of every match.

The magical Week 6 AP poll, Chargers top Eagles in OT, ranking every bowl game, World Cup adds water breaks, meet the boxer with 100 losses, photo finish, and more.

Mark Ballas shares what fans can expect from SVEDKA’s bold, AI-powered Super Bowl ad and how one creator could win $10K and a spot in the commercial.

Today, PepsiCo confirmed to ADWEEK that three brands, Pepsi Zero Sugar, Poppi, and Lay's, will appear in ads in Super Bowl 60 ...

Svedka vodka will use artificial intelligence to feature its old “Fembot” mascot in the brand’s first Super Bowl commercial. Privately owned spirits company Sazerac, which acquired Svedka from ...

He’s got a hole new cast! Ben Affleck’s next Super Bowl ad for Dunkin’ has more stars than a box of Munchkins. Jennifer Aniston, Matt LeBlanc, Jason Alexander, Tom Brady, Alfonso Ribeiro and Ted ...

It was a Super Bowl commercial with a story, and one that sprouted from a real potato grower in Wisconsin. Frito Lay and PepsiCo helped put the spotlight on agriculture Super Bowl Sunday, while also ...

Even before Bad Bunny takes the stage at the Super Bowl LX halftime show, there will be plenty of star power to fill up the stadium. The NFL announced that Charlie Puth, Brandi Carlile, and Coco Jones ...

The NFC West has been arguably the best division in football this season with the Los Angeles Rams, Seattle Seahawks and San Francisco 49ers all separated by just two games. The Rams have the inside ...