CANNES, France -- The music business has a new beat: Madison Avenue. Music labels, publishers and songmakers have found an increasingly lucrative niche in licensing or making songs for marketers and ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

As artificial intelligence has evolved it is used for more marketing applications including composing music for ads or branding. Sonic branding has been defined as the strategic use of sound as a part ...